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History of ASUS

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ASUS, founded in 1989 in Taiwan, has become one of the world's leading computer and electronics companies. Since its inception, the company has strived for innovation and high quality, which has allowed it to occupy a leading position in the market. In this article we will take a detailed look at the biographies of the company’s founders, the formation of ASUS, as well as its further growth and development.

Biographies of the founders

T. H. Tung

T. H. Tung was born in the mid-1950s in Taiwan. Since childhood, he was interested in technology and engineering, which predetermined his choice of profession. He attended National Taiwan University, where he studied electrical engineering. After graduating from university, Tung began his career at Acer, one of Taiwan's leading computer companies. At Acer, he quickly established himself as a talented engineer and manager. While working on hardware development projects, Tung gained valuable experience and project management skills. His passion for innovation and desire to create something new led to the decision to start his own company.

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Tung was not only an outstanding engineer, but also a talented strategist. He understood the importance of partnerships with large companies such as Intel for success in the market. Thanks to his efforts, ASUS was able to establish close ties with Intel and other key industry players. Tung also played an important role in developing ASUS' corporate culture based on the principles of innovation, quality and teamwork. Under his leadership, the company achieved significant success and became one of the leading companies in the world.

Ted Hsu

Ted Hsu, another ASUS founder, was also born and raised in Taiwan. From a young age he showed interest in electronics and computer technology. After earning a degree in electrical engineering, Hsu began his career at Acer, where he worked in hardware development. At Acer, he quickly established himself as one of the company's leading engineers. Hsu has always strived to innovate and improve existing technologies. His experience and knowledge have become the basis for many successful projects at ASUS.


Hsu was known for his analytical thinking and ability to find innovative solutions. He played a key role in the development of early ASUS products, including motherboards and video cards. His contributions to the company were invaluable, and he continued to be actively involved in the management and strategic planning of ASUS. Thanks to his efforts, the company was able to quickly gain recognition in the global market and set high standards of quality and innovation.

Wayne Hsieh

Wayne Hsieh, the third founder of ASUS, was also born and raised in Taiwan. He received his education in engineering and began his career at Acer. Hsieh specialized in the design of motherboards and other computer components. His innovative ideas and approaches to hardware development have made him an important member of the Acer team. However, his desire to create innovative products and implement new ideas led him to join Tung and Hsu in creating ASUS.

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Hsieh was known for his technical prowess and ability to bring ideas to life. He led the development of many key ASUS products, including motherboards and video cards, which received high marks for quality and performance. His attention to detail and commitment to excellence have been important factors in the company's success. Hsieh also actively participated in ASUS' international projects, helping the company expand its presence in the global market.

M. T. Liao

M. T. Liao, the last of the four founders of ASUS, was born and raised in Taiwan. After earning a degree in engineering, Liao began his career at Acer, where he worked in manufacturing process and supply chain management. His efforts to optimize production and improve product quality have made him a valuable member of the team. Like his colleagues, Liao wanted to create his own company that could innovate and offer high-quality products to users.

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Liao was responsible for organizing production processes and managing logistics at ASUS. His ability to effectively manage resources and coordinate the work of various departments of the company contributed to the rapid growth and success of ASUS. Under his leadership, the company introduced many innovative solutions in the field of production and logistics, which reduced costs and increased efficiency. Liao also actively worked to establish partnerships with suppliers and customers, which helped strengthen ASUS's position in the market.

Formation of ASUS

Initial years

After its founding in 1989, ASUS began its activities with the development and production of motherboards. One of the company's first major successes was the creation of a motherboard for Intel 486 processors. This success attracted the attention of major industry players and allowed ASUS to quickly gain trust in the market. In the early 1990s, the company introduced the world's first Plug and Play motherboard, which greatly simplified the process of installing and configuring computers.

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The first years of the company's existence were marked by rapid growth and expansion of the product range. ASUS has actively invested in research and development, striving to offer users innovative solutions and high quality. While other companies focused on producing standard components, ASUS looked for new ways to improve the performance and functionality of its products.

Expansion of product range

In the mid-1990s, ASUS began to expand its product range to include video cards, laptops and other computer components. In 1996, the company became the first Taiwanese manufacturer to receive the "Best Motherboard Brand" award from PC Magazine. This success strengthened ASUS's position in the global market and allowed the company to continue to innovate and expand its product range.

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Expanding the product range was a strategic step for the company. ASUS has strived to meet the needs of various market segments, offering solutions for both ordinary users and professionals. ASUS video cards and laptops quickly gained popularity due to their performance and reliability. The company also began developing solutions for the corporate sector, offering server systems and network devices.

Partnership with Intel

One of the key factors in ASUS's success has been its close cooperation with Intel. The company actively participated in the development and testing of new Intel processors, which allowed it to offer its customers advanced solutions and high-performance motherboards. This partnership has become an important element of ASUS' growth strategy and has helped the company achieve a leading position in the market.


Cooperation with Intel allowed ASUS to become one of the first companies to introduce the latest technologies and solutions. ASUS actively participated in Intel product testing and certification programs, which allowed the company to offer its customers advanced solutions and guarantee high quality products. The partnership with Intel also helped strengthen the ASUS brand and increase trust among customers and partners.

Innovation and development

In the 2000s, ASUS continued to innovate and expand its product range. In 2006, the company launched the Republic of Gamers (ROG) series of products aimed at gamers and enthusiasts. This product line included high-performance video cards, motherboards and laptops that were recognized for their performance and quality. In 2008, ASUS released the world's first laptop certified to the EPEAT Gold standard, which indicates the high environmental safety of the company's products.


ASUS also actively developed its research and development, investing heavily in new technologies and solutions. The company has collaborated with leading universities and research centers to remain at the forefront of technological progress. As a result of this collaboration, ASUS was able to offer users many innovative products such as ultra-thin laptops, high-performance video cards and advanced solutions for the enterprise sector.

Further growth and international recognition

Global expansion

In the 2010s, ASUS continued to actively expand its activities in international markets. The company opened representative offices and production facilities in various countries, which allowed it to strengthen its position and offer products to users around the world. ASUS has become one of the leaders in the computer hardware market, receiving recognition for its innovation and high quality products.

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Global expansion has allowed ASUS to enter new markets and offer its solutions to millions of users around the world. The company actively developed its international offices in order to be closer to its customers and better understand their needs. ASUS also participated in international exhibitions and conferences, where it demonstrated its latest developments and established important business relationships.

ASUS has strived to ensure that its products meet the requirements of various regional markets. To achieve this, the company adapted its products and marketing strategies to the cultural and economic characteristics of different countries. For example, in Europe, ASUS focused on environmental standards and energy efficiency, while in Asia the main emphasis was on high performance and the latest technology.

New technologies and developments

ASUS is constantly working on new technologies and products to remain at the forefront of technological progress. In recent years, the company has been actively developing solutions in the field of artificial intelligence and the Internet of things. ASUS is also developing new types of displays, including flexible and curved screens, allowing the company to remain at the forefront of technological progress.

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Developing new technologies requires significant investment in research and development. ASUS has created its own research centers and laboratories where engineers and scientists work on the latest solutions. The company also actively collaborates with leading universities and research institutes to attract the best talent and introduce cutting-edge technologies.

ASUS pays special attention to the quality of its products. The company has implemented strict quality control standards at all stages of production to ensure the high reliability and durability of its products. This allows ASUS to maintain high levels of customer satisfaction and strengthen its reputation in the global market.

Advances in Gaming

The Republic of Gamers (ROG) series of products continues to be one of ASUS' most successful product lines. The company actively supports eSports events and collaborates with leading gamers and teams around the world. ROG products have received numerous awards for their performance, design and innovation.


ASUS is actively involved in eSports events, sponsoring tournaments and providing equipment for professional gamers. This allows the company not only to promote its products, but also to receive feedback from users, which helps improve the quality and functionality of the products. ROG series products include high-performance video cards, motherboards, monitors and laptops, which are very popular among gamers and enthusiasts.

In addition, ASUS is actively developing gaming software, offering users special utilities and applications to configure and optimize the gaming process. This allows gamers to get maximum pleasure from games and use all the capabilities of the equipment to their full potential.


ASUS's history is one of innovation, pursuit of excellence and continuous growth. The company's founders laid a strong foundation on which ASUS has built its global reputation as one of the leaders in the technology industry. Since its founding, the company has continued to develop, introducing new technologies and expanding its product range to meet the needs of modern users.

ASUS remains true to its principles by continuing to create innovative products and maintain high quality standards. The future of the company looks bright and it is ready for new challenges and advances in the world of high technology.