ASUS Makes AI More Accessible: Copilot+ PC Lineup and More Innovations at CES 2025
ASUS unveiled a lineup of innovative AI-enabled devices at CES 2025. Guided by its vision Ubiquitous AI. Incredible Possibilities ("Artificial Intelligence Everywhere. Incredible Possibilities.") and demonstrating a strong commitment to sustainability, ASUS has introduced a wide range of innovations that combine power, creativity and environmental responsibility.
Building on over 35 years of experience, ASUS has unveiled a wide range of innovative AI products that underscore its leadership in AI technology. From ultra-portable notebooks with advanced capabilities to enterprise solutions optimized for maximum performance and compact computing systems, the latest ASUS products unveiled at CES 2025 empower individuals and organizations alike.
“ASUS is entering an exciting new phase of our journey to make AI more accessible and effective,” said Samson Hu, co-CEO of ASUS. “At CES 2025, we’re showcasing a full lineup of AI-powered Copilot+ PCs for a variety of users, delivering breakthrough innovation and accessibility. Our solutions are always focused on improving the user experience and the business experience.”
“Copilot PCs are the fastest, smartest, and most secure PCs available. Windows with AI capabilities that inspire productivity and creativity,” said Mark Linton, vice president of global manufacturing partnerships at Microsoft. This is an incredible time to Windows 11, our partnership with ASUS and the expansion of the Copilot+ PC portfolio. End of support is approaching Windows 10, and now is the perfect time to upgrade to new Copilot+ PCs like the new Zenbook A14 or Vivobook 14/16.”
During the presentation, a number of revolutionary solutions were presented, including the world's lightest notebook, the Copilot+ PC, Zenbook A14 , equipped with modern artificial intelligence technologies and made in a completely new case made of exclusive Ceraluminum material. ASUS also introduced high-quality and affordable laptops Vivobook 14/16 , designed to make AI accessible to everyone. These ultraportable Copilot+ PCs redefine what’s possible in a budget laptop, offering long battery life, AI capabilities, and an enhanced user experience.
In the commercial segment, ASUS introduced a notebook ExpertBook B5 , designed to boost business productivity. Featuring the latest Intel processors Core Ultra With efficient cooling and a wide range of configurations, the B5 combines portability and power to meet the needs of ever-growing businesses.
The ExpertBook B5 will also feature a Digital Product Passport (DPP), which is the first time ASUS has used it in its commercial OS-based line of devices. Windows 11 Pro. , supports green practices and provides product lifecycle data to promote the development of a circular economy
For corporate users who need more power, a series has been created ExpertCenter B900 – These are ASUS’ first commercial desktop computers with artificial intelligence. Equipped with the first Intel Core processors Ultra 200S Desktop AI GPUs are designed to handle the most demanding professional workloads.
ASUS also unveiled a new lineup of next-generation AI-powered mini PCs, including the latest series ASUS NUC 15 Pro based on Intel processors and ASUS ExpertCenter PN54 – the first and only ASUS Mini PC with AI powered by AMD. These devices deliver unrivaled AI-powered performance and modular upgradeability, making them ideal for any environment.
Visitors to CES Las Vegas will be able to experience all of these innovations first-hand. Products showcased during the event and as part of the Republic of Gamers (ROG) CES showcase will be available for exclusive preview at The Venetian Expo, Conference Room 3102, from January 6-9, 2025.
Visitors can explore a wide range of other ASUS solutions, including the latest AI PCs, peripherals, displays, phones, motherboards, networking devices and graphics cards.
Zenbook A14: The World's Lightest Laptop Copilot+ PC
During the online presentation, ASUS presented ASUS Zenbook A14 (UX3407) , The first Zenbook powered by a Qualcomm® processor Snapdragon® , Combining minimalist aesthetics with excellent performance, the Zenbook A14 weighs less than 1 kg and is the world's lightest Copilot+ PC notebook, making it the ideal all-day companion for mobile users.
The notebook is equipped with a high-capacity battery – 70 Wh – which provides more than 32 hours [ii] battery life, allowing users to work productively throughout the day. For the first time in the Zenbook series, the entire chassis, from the lid to the keyboard frame and bottom panel, is made of proprietary Ceraluminum material. This innovative, exclusive ASUS material is a high-tech combination of aluminum and ceramic that provides durability and protection against wear, scratches and fingerprints.
Equipped with the latest Snapdragon X series processor with Qualcomm Hexagon™ NPU that delivers up to 45 TOPS of performance, Zenbook A14 delivers an enhanced user experience with Copilot+ features. Users can enjoy seamless experiences with AI-powered features such as Live Captions, Cocreator, and Generative Fill in Paint, Restyle Image, Image Creator, and Super Resolution in Photos. More features such as Recall will be coming in the future. [iii] , Click to Do 3 3 and improved search in Windows 3 .
The dual-fan cooling system maximizes the thermal design power (TDP), ensuring efficiency when performing complex tasks. In addition, advanced privacy features such as adaptive lock and multi-user detection provide an additional layer of security, and a full range of interfaces ensures that all the necessary devices are connected. Zenbook A14 offers the perfect combination of power, portability, and intelligence, perfectly meeting the needs of modern users.
The laptop will soon appear in Ukraine at a recommended price of UAH 72, pre-order is open at official online store ASUS Ukraine and in the company's partner stores.
Vivobook 14/16: AI-powered laptops for everyone
Vivobook 14/16 ( X1407QA / X1607QA ) are powerful Copilot+ PC class notebooks for users who want more performance, intelligence and security – all at an exceptionally great price. , these notebooks are up to 44% more productive [iv] compared to the previous generation Vivobook and work up to 19,8 hours from battery. Support for Microsoft Phone Link technology and integration with Snapdragon-based devices provide real comfort during work and leisure.
AI features greatly enhance the Vivobook 14/16’s capabilities, offering dynamic and intuitive creative and organizational tools. Users can unleash their creative potential with features like Cocreator in Paint for enhancing illustrations in real time, and Generative Fill and Erase for effortless photo editing. The exclusive ASUS StoryCube app automatically categorizes files based on content for easy reference, while Live Captions provides rich subtitles in real time to overcome language barriers.
Security is a top priority for ASUS, and the new laptops with the Microsoft Pluton processor are ready to provide additional protection against threats. The AI Camera feature also enhances security by detecting the user’s presence and locking the device when you move away from the screen. It works together with the Adaptive Lock and Adaptive Dimming features to save battery life and maintain privacy. The new laptops have been tested according to military-grade reliability standards. They also feature a wide range of ports, including two USB4 Type-C, two USB 3.2 Gen1 Type-A, HDMI, and an audio jack.
The new Vivobook models are available in Cool Silver, Quiet Blue and Platinum Gold (the latter is exclusive to the Vivobook 14).
ExpertBook B Series: A New Look at the Business Notebook
ASUS ExpertBook B5 ( B5405 / B5605 ) и ExpertBook B3 ( B3405 / B3605 ) sets new standards for business notebooks, combining unrivaled customization options, advanced security features, and superior performance. Designed for government, education, and enterprise markets, these notebooks are available in a variety of configurations with Intel Core processors. Ultra (Series 2) and guarantee durability and comfort in operation.
With a wide range of configurations and the ability to equip with Intel vPro® processors , With enterprise-grade hardware and upgradeability via dual SSD and SO-DIMM memory slots, the ExpertBook B Series easily adapts to changing business needs. Choose from up to three generations of Intel processors, up to 5GB of DDR64 memory, and a range of SSD capacities. A four-row number pad and larger touchpad on the 16-inch ExpertBook B5 and B3 enhance usability, while optional 5G on the B3 makes mobile conferencing a breeze.
Data security is achieved with dual BIOS, Intel vPro technology, Trusted Platform Module (TPM) and BIOS recovery capability in compliance with NIST SP 800-155, ensuring enterprise-grade protection of sensitive data. Additional features such as ASUS Business Manager and ASUS Control Center, simplify the administration of IT infrastructure. Thanks to low airflow resistance, the new cooling system minimizes fan noise and increases heat dissipation efficiency, as well as extends the service life of devices by 40% compared to the previous generation of laptops and standard solutions without reducing performance.
As part of its sustainability efforts, ASUS has introduced the Digital Product Passport (DPP) for its commercial PC lineup, starting with the new ExpertBook B series. This initiative highlights ASUS’ commitment to implementing circular economy features throughout the product lifecycle and is aligned with global trends and regulations, including the European Green Deal and TCO 10 standards. DPP increases product transparency and longevity by providing access to detailed specifications, repair and recycling history information. It also provides carbon footprint and life cycle data to help consumers and businesses make eco-friendly product choices.
By providing this information to customers, ASUS not only contributes to corporate sustainability goals, but also encourages responsible use of resources, contributing to a cleaner, more incredible world. With EPEAT and RoHS certification, the ExpertBook B series is ideal for environmentally conscious businesses.
ExpertCenter B900: Desktop computers with artificial intelligence support
ExpertCenter B900 ( B900MF / B900SF ) – These are the first ASUS business desktops with AI support. Equipped with Intel Core series processors Ultra 200S – the first desktop CPU with built-in hardware for AI acceleration – delivers exceptional performance. With extremely high computing power and a dedicated NPU for AI tasks, the ExpertCenter B900 ensures that users can work efficiently with resource-intensive programs.
Enterprise-grade security is a top priority for ASUS, so the new solution offers support for Intel vPro technology Enterprise, TPM 2.0, and BIOS and drive password protection. A Kensington lock slot adds security, and MIL-STD-810H reliability testing ensures durability in challenging environments.
ExpertCenter B900 also offers a range of software solutions: MyASUS, ASUS Control Center, ASUS Business Manager and ASUS BIOS, designed to streamline the administration and support processes of the IT infrastructure. The chassis design, which does not require access to components, facilitates system upgrades and maintenance, allowing organizations to easily adapt the configuration to the ever-changing needs of the business. This desktop not only has competitive technical specifications, but also best-in-class expandability, making it a reliable solution for enterprises seeking to use AI technologies, while ensuring security and manageability.
ASUS NUC Series: AI Support in a Compact Form
Mini-PK NUC 15 Pro AI-powered, takes compact computing to the next level. Powered by an Intel Core processor Ultra 7 (Series 2) with Intel AI Boost, the NUC 15 Pro combines great performance with a compact design, making it ideal for demanding business environments. Designed for seamless integration and easy connectivity, it features fast Wi-Fi 7 and Bluetooth connectivity for business needs. ASUS Power Sync lets you turn on and off the NUC 15 Pro and compatible ASUS monitors simultaneously, creating a unified, energy-efficient workspace.
With tool-less upgrades and Intel vPro technology for secure remote management, the NUC 15 Pro is a complete solution for businesses looking to optimize their IT infrastructure while keeping their data secure. With support for up to four 4K displays, a power-efficient, compact design, and military-grade reliability, the NUC XNUMX Pro delivers great visualization and productivity.
NUC 15 Pro+ equipped with a modern Intel Core processor Ultra 9 (Series 2) and up to 96GB of DDR5 memory, delivering maximum power with support for hardware-accelerated AI computing. The new cooling system supports high workloads, making the PC ideal for professional environments that require a compact and reliable solution for continuous high-speed work.
Mini-PK NUC 14 Pro AI+ combines high computing power and ease of use. It is equipped with a Copilot button for quick access to artificial intelligence functions that ensure fast and intelligent operation of the Windows. Intel Core Processor Ultra 9 (Series 2) and LPDDR5x-8533 memory ensure high performance in resource-intensive applications and when working with artificial intelligence models. Built-in microphones and speakers allow voice control, and the eco-friendly E-ink display on the top of the device provides options for personalizing the PC.
ASUS ExpertCenter PN54: Compact and powerful mini PC with artificial intelligence
The ASUS ExpertCenter PN54 Mini PC revolutionizes compact computing by delivering high-performance PWM/DC performance in an ultra-compact 0,5-liter chassis. Powered by the latest AMD Ryzen processor With AI 7350 and NPU performance of over 45 TOPS, ExpertCenter PN54 solves everyday computing tasks with intelligent adaptability for work, creativity, and entertainment. It delivers AI acceleration and exceptional multitasking, making it ideal for a variety of tasks from content creation to gaming.
Equipped with six USB ports, two 2,5Gbps network ports and Wi-Fi 7, ExpertCenter PN54 delivers the speed and flexibility needed for today’s digital ecosystems as a central hub capable of supporting multiple peripherals and fast data transfers. Designed with the future in mind, it requires no tools to access components, allowing users to easily upgrade memory and storage as their needs change. ASUS ExpertCenter PN54 is designed for those who demand high performance, modern connectivity and scalability in a compact form factor.