SAFMAR Group launches a gaming service based on GeForce NOW in Russia
SAFMAR Group launches GFN.RU in Russia - a cloud gaming service based on GeForce NOW
Investments from the SAFMAR industrial and financial group of Mikhail Gutseriev and advanced cloud gaming technologies from NVIDIA (USA) will allow gamers to play the most demanding PC games on any computer with Internet access.
Moscow, October 3, 2019 – SAFMAR Group, one of the leading independent industrial and financial conglomerates in Russia, announces the launch of the cloud gaming service GFN.RU based on the GeForce NOW platform in the Russian Federation. The investor of the GFN.RU service is the Larnabel Ventures fund, owned by the Gutseriev family. The partners of the unique project for Russia were the M.Video-Eldorado Group and the leading digital service provider Rostelecom.
With the help of the GFN.RU service, the SAFMAR group, which has become a partner of the global GeForce NOW alliance, will provide millions of Russian gamers with the opportunity to play the most demanding modern PC games from almost any personal computer based on Windows and macOS.
Thanks to the capabilities of NVIDIA RTX servers, which are used in the GFN.RU service, every gamer will be able to experience all the benefits of GeForce graphics. The key requirement for working with the service is a high-speed connection of the device to the Internet.
The combination of advanced NVIDIA technologies and the location of servers in the Russian Federation ensures optimal service performance and minimal latency. The GFN.RU server infrastructure was located in the recently opened Moscow Two data center of IXcellerate. A unique amount of capacity has been reserved for the service for placement in a commercial data center.
Said Gutseriev, member of the board of directors of the SAFMAR group, notes: “The launch of the GFN.RU service is a strategic step of the SAFMAR group in a new market for us. According to analysts, today the Russian gaming industry makes up a little more than 1% of the global market, the volume of which is estimated at $140 billion. One of the limiting factors for growth is the discrepancy between the power of users’ computers and the requirements of modern games. Thanks to NVIDIA technologies, the new service of the SAFMAR group will give the multi-million Russian audience of gamers the opportunity to go beyond the nominal limitations of their computers, which will certainly have a positive impact on the development of the gaming industry in Russia. Cooperation with NVIDIA will make SAFMAR one of the flagships of the rapidly growing market and will allow us to further diversify the group’s business.”
“Russia is the nation of PC gaming and one of the regions where we are seeing strong user interest in GeForce NOW,” said Phil Eisler, vice president and general manager of GeForce NOW at NVIDIA. “Together with the SAFMAR group, we will be able to provide millions of Russian PC gaming fans with a comfortable gaming experience on GeForce on almost any computer.”
GFN.RU works with popular digital distribution services for PC games and already supports more than a hundred popular games in Russia and around the world, including War Thunder, Warface, World of Tanks, Metro: Exodus, etc.
The GFN.RU service is available by subscription costing 999 rubles. per month (including 2 weeks free trial).
You can purchase a subscription to the GFN.RU cloud service:
on www.gfn.ru, official website of the service;
in retail stores of the M.Video and Eldorado networks and on the website www.mvideo.ru ;
in the personal account of an Online home Internet subscriber (Rostelecom).
With the cloud gaming service GFN.RU, any computer is gaming!