AMD Radeon RX 9070 XT: Launch May Be Delayed Indefinitely

Launch of new video cards AMD Radeon RX 9070XT encountered unexpected difficulties. The graphics adapters are reportedly already available in stock, but the lack of consistency between AMD and retailers in terms of pricing and marketing budgets has led to a delay in their market entry.

On the CES 2025 The RX 9070 XT's unveiling was viewed as "disappointing" by many stakeholders, and is still prices and release dates have not been officially announced. The main problem, it is claimed, is that the originally planned the price range turned out to be too high to compete with NVIDIA products. At the same time, revising prices for already shipped supplies becomes difficult.

How is the issue resolved:

• Usually such problems are resolved with the help of marketing bonuses or cashbacks for retailers, which helps to make up the difference.
• However, AMD has reportedly already delays cashback payments for several months, which creates liquidity problems some partners.

Retailers They say that without clarity on the marketing budget and timely payments, the release of the RX 9070 XT will be uncompetitive compared to NVIDIA counterparts. AMD is expected to revise its policy in the near future to stabilize its position in the market.

It is not yet known when the Radeon RX 9070 XT will go on sale. However, if AMD is unable to quickly resolve the current issues, the launch may be delayed indefinitely.