AMD's Choice for Champions with New High-Performance Partner Graphics Cards

Yesterday, ASUS announced its video cards under the AREZ brand based on AMD Radeon RX. And over the coming weeks, you can expect to see even more new brands from our partners that will be powered by AMD Radeon chips.

AMD promises to return freedom of choice to gamers when purchasing AMD Radeon RX graphics cards. These brands will align with the same values ​​of openness, innovation and inclusivity that most gamers share, as well as four core values ​​that are important to AMD Radeon:

• Commitment to open innovation – AMD works tirelessly to advance PC gaming by working closely with hardware standards, APIs, and game developers, making its technologies available to all to help advance the industry. Through our collaboration with JEDEC on memory standards like HBM and HBM2, our work with Microsoft on DirectX support and with Chronos on Vulcan, and our collaboration with the GPUOpen, where we provide access to a library of visual effects, productivity tools and other content for free, we create benefits for gamers.

• Commitment to true transparency based on industry standards “By incorporating industry standards like FreeSync technology, AMD is bringing technology to the PC ecosystem to dramatically improve the gaming experience at no cost to consumers, without taxing gamers on proprietary technology or limiting their display choices.” 

• Real partnership with real support “AMD works closely with our partners and works as equals to ensure our customers receive the best, high-performance gaming products and technologies from AMD. No conditions against gamers or competition.

• Expanding the PC Ecosystem “We create open and free game development technologies that enable the next generation of immersive gaming experiences on PC and consoles. These efforts brought FreeSync to Xbox One S or X TVs, integrating promising Vega features and technologies into Far Cry 5 without crowding out the competition, while also adding AMD's open-source Vulcan API innovations that developers can now use for free.

Together with AMD partners who use the AMD Radeon RX brand, the company continues to drive the open development of the industry, operating transparently and without restrictions. As a result, gamers have access to the best immersive technologies, the latest APIs and cutting-edge gaming experiences.