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Ubisoft: Assassin's Creed Shadows Delay Causes Shares to Drop 10%

On January 10, Ubisoft shares fell by 10,46% on the Paris Stock Exchange after the announcement of a postponement of the release date Assassin's Creed Shadows. The new release is scheduled for March 20, 2024, although the game was originally supposed to be released on November 12, 2023. The official reason for the postponement is the need to take into account player feedback and improve the quality of the game, but experts suggest that Ubisoft is trying to avoid competition with other major February releases.

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The company's crisis is aggravated by a fall in its market value 45% over the past 12 months. On January 9, Ubisoft released a strategic update, announcing that it had hired independent advisors to explore options for transforming the business. The statement said the company was focused on maximizing shareholder value, but did not provide specific steps or a timeline.

Ubisoft also faced setbacks with XDefiant and Star Wars: Outlaws, fueling speculation that the company could be sold, possibly to Chinese giant Tencent. The decision to delay key releases and the uncertainty surrounding its strategy sparked a sharp backlash from investors. It’s also worth noting that two studios were shuttered as part of a cost-cutting measure.

Hyphenation Assassin's Creed Shadows and general instability put Ubisoft in a difficult position. The company's future remains uncertain, and investors are awaiting further steps towards reorganization and possible sale.