Sony signs marketing deal with Rockstar Games to promote Grand Theft Auto VI and PS5 Pro
Sony has signed an exclusive marketing deal with Rockstar Games, according to YouTuber and insider MAGG. Under the deal, the parties will work together to promote the game Grand Theft Auto VI along with the PlayStation 5 and PlayStation 5 Pro consoles.
According to preliminary data, this partnership will not affect the output GTA VI on Xbox Series X|S, but the game's promotional materials will be primarily focused on Sony products. As a result, Microsoft consoles will be mentioned significantly less in promotional campaigns.
The insider also predicts that the new trailer GTA VI can be shown at the exhibition The Game Awards 2024 in December. The trailer is expected to feature the PlayStation 5 Pro logo.
Additional details about the partnership were confirmed by another insider group, including RedGamingTech. According to them, Sony is actively promoting the PlayStation 5 Pro and is looking to use the game's announcement to strengthen the position of its new console. The official presentation of the PS5 Pro is expected to take place before the end of 2024, which is forcing many developers to postpone the announcement of their projects.
