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Release Diablo IV Xbox Game Pass sets a new record for engagement

Xbox Game Studios head Matt Booty said in an interview with the Strictly Business podcast that the launch Diablo IV in Xbox Game Pass became the largest in the history of the service. The game was added to the subscription in March 2024 and showed record results in audience engagement.

Diablo IV Xbox Game Pass

According to Buti, in the first 10 days after the appearance Diablo IV in the catalog, users spent over 10 million hours playing the game. This makes the action-RPG launch a record-breaking one in terms of engagement.

Previously, Microsoft called the launch of Starfield on Xbox Game Pass a record for the number of new subscriptions on the day of the game's release. Diablo IV, which launched in June 2023, reached subscriptions later, after Microsoft acquired publisher Activision Blizzard. The game is currently in its fourth season, accompanied by a noticeable surge of interest in the project.