Kojima teases again: Death Stranding 2 teaser spreads via QR code napkins
It started in Japan An unusual marketing campaign from Kojima Productions — they hand out packs of paper napkins on the streets QR codes leading to mysterious Death Stranding 2: On the Beach teaser. The campaign became a topic of discussion among fans, as such promotional materials are traditionally associated with all-day advertising, but in the context of Hideo Kojima everything points to a well-thought-out element of intrigue.
By scanning the code, users are taken to the studio's website, where they are greeted new short teaser. The video consists of a single scene that contains no familiar characters or new information about the mechanics. The only clue is the caption. Prepper Awaiting Porter, also posted on YouTube. Comments to the video are disabled, which fuels interest and starts a wave of speculation.
The fan community was quick to react. Some believe that the scene features Sam Bridges in a new location, others believe that the teaser serves as a prologue to a large-scale advertising campaign broken down into fragmentsThis is typical of Kojima - he often reveals details gradually, involving the audience in deciphering symbols and messages.
Death Stranding 2: On the Beach is set to release on June 26, 2025, exclusively on PlayStation 5. Players who pre-ordered the Digital Deluxe or Collector's Edition, will receive early access on June 24The cast includes Norman Reedus, Lea Seydoux, Troy Baker, Elle Fanning, Shioli Kutsuna, and George Miller. The plot will continue Sam's story, 11 months after the ending of the original, and will move the action to new regions, including Australia.
Kojima Productions focuses on mystery and audience engagement through hidden cues, and judging by the scale of the excitement, this formula is working again.
