Sweet Baby hides client list amid criticism over agenda push

Sweet Baby, a consultancy that promotes an ideological agenda in the gaming industry, has suddenly removed its client list from its official website. Previously, the list included major companies such as Xbox, Valve, Rocksteady, 2K, Sony Santa Monica, Warner Bros and Ubisoft. The move has sparked a wave of criticism and suspicion among gamers and the industry.

According to blogger Endymion, companies that work with agencies like Sweet Baby do not refuse to implement their ideological agenda in game projects, but increasingly seek to hide their connection with such consultants. This step is explained by the growing discontent on the part of the audience, which does not want to see the imposition of political and social ideas in video games.

Hiding customers from Sweet Baby's website has only added fuel to the fire and raised further questions about the transparency and fairness of how companies interact with consumers. Despite this, publishers and game developers seem to continue to push the agenda while avoiding explicit mentions of it in their marketing materials.

Internet users are expressing concern that such actions could deepen the divide between the gaming community and an industry that is increasingly moving away from its roots in favor of political interests.