Shuhei Yoshida: Releasing PlayStation games on PC is a 'money printing machine'
Former leader PlayStation Studios Shuhei Yoshida said to ignore PC platform in the modern gaming business is no longer possible. In an interview, the industry veteran said that he had once proposed transferring Sony exclusives to computers, but in those years the management was not ready for such a stepNow this approach is becoming the norm.
Yoshida believes that the launch of PlayStation games on PC opens up access to new audience, especially in countries where consoles have historically not taken hold. Ports can help the company expand the reach of its brands and attract players to future console releases. He notes that over time PC fans may be interested in buying a PlayStation, so you don’t have to wait for new parts of your favorite series.
Beyond the marketing potential, Yoshida calls PC ports a lucrative business decision: "It's like turning on a machine that prints you free money." He says that such releases are significantly cheaper than creating new projects, but still bring in a steady profit that can be used to develop the next generation of games.
Today, Sony continues its strategy of initially releasing its flagships on consoles, with a subsequent release on PC a year later. But multiplayer projects are released on both platforms at once, which is becoming an increasingly common practice.
