Former PlayStation CEO: Sony Lost $1 Billion on PS3, But TV Sales Saved It
Former PlayStation CEO Shuhei Yoshida told about the largest Sony's financial losses throughout the history of the brand. In an interview GamesBeat he admitted that during the time PS3 Company Lost $1 Billion, but only Sony TV success saves gaming division from collapse.
According to Yoshida, second year of PS3 sales was particularly difficult, and he seriously thought that PlayStation may not surviveHowever, it is precisely The popularity of Sony LCD TVs helped the company offset losses from the console. At that time, PlayStation management is on the brink of crisis, but the corporation managed to survive.
One of the most difficult moments in history PS3 was global PSN outage, which lasted a few months. According to Yoshida, it was a severe crisis that hit the players' trust. However, Sony managed to recover, and launch PlayStation 4 puts the company ahead again, leaving Xbox behind.
Today PlayStation and Xbox remain key players in the console market, but future generations could change the balance of power. Many analysts believe that Nintendo could overtake both giants, which forces Xbox Considers Multiplatform Strategy.
